EPCLUSA SECURE A CURE CAMPAIGN
The EPCLUSA Secure a Cure campaign is meant to empower HCPs to protect their communities by curing HCV in every person who injects drugs. Each person has unique health and lifestyle challenges that impact compliance and safety, ultimately putting cure at risk. The campaign imagery is highly symbolic, featuring a young woman on the road to recovery. She is guided by branded "guardrails" that help lead her to cure.
We developed multichannel marketing materials including a website, IVA, CVA, email templates and a congress experience.
EPCLUSA SIZZLE VIDEO
“The New Face of HCV” brought much needed attention to the fact that HCV wasn’t a baby boomer disease anymore. The video served as a call to arms for all agency partners to recognize the impact we had in helping HCPs identify and treat more injection drug users during the opioid epidemic which was spreading HCV like wildfire.
ZOLGENSMA CURE SMA EXPERIENCE
Spinal Muscular Atrophy (SMA) is a rare, progressive genetic condition that affects the motor nerve cells in the spinal cord and can impact the muscles used for breathing, eating, crawling, and walking. With this in mind, we wanted to create an accessible and imaginative booth experience for the brand’s presence at Cure SMA.
Step one was taking a selfie with an iPad. Next, they chose a photo filter, changing the background of the animation on the large video monitor. Their filtered photo was superimposed on a digital ball that rolled through the Rube Goldberg machine-inspired course on the monitor. When complete, a printout of their photo was delivered through a slot in the booth wall.
Because SMA affects a person’s development and movement, our goal for the booth was to bring movement to everyone who wanted to play.
The video to the left highlights Aniya and her journey with SMA and with ZOLGENSMA. This heartfelt portrayal powerfully showed the real-life challenges of SMA and her parents struggle to get ZOLGENSMA.
ZARXIO CONFERENCE BOOTH
When times change, we adapt. Historically, Sandoz invested heavily in convention promotion. With the delay of a product launch, they found themselves in a position where they couldn’t take on the expense of a physical booth and came to us to figure out a work-around. We quickly developed several solutions, highlighted by “The Phone Booth” which allowed HCPs to immerse themselves in a virtual online booth experience and receive a customized detail on their phone or laptop.
FCB CURE INTERN VIDEO
This video was tons of fun. We spiced up the script with a host of one-liners to make it engaging and humorous. Choosing great voice talent and the right music helped give it that “caper movie” feel.
XYZAL SEASONAL NEWSLETTER
We created an allergy newsletter that educated and entertained sufferers through the use of facts, stories, and games. It won much acclaim and an Rx award in the process.